Objective
- Brand recognition of VOA and its two daily programmes broadcast on 2 local stations.
- Collection of data from listeners and potential listeners within the Greater Banjul Area.
Objective
- Running of print adverts on 3 local newspaper.
- Out of Home (5 billboards and banners within the Greater Banjul Area)
- Distribution of car stickers
- Branding of back windows on public transportation
- 100,000 text messages
- Street marketing and questionnaires
Services
- Increased awareness of the programmes.
- Increased listeners.
